Question: How can I determine if my advertising is working?

Answer: The obvious answer is that you will see an increase in business. Asking customers how they found you and keeping track of the answers can provide some useful information.

Question: Should I advertise in the yellow pages?

Answer: There are two things to consider here; first what are your competitors doing? If many are listing, then you should be there too.

The second consideration is how people search for your kind of offering. Do a small survey. Keep track of the answers and you might be surprised at what you find out.

Question: Why do I need a logo for my business?

Answer: Your business identity creates an impression. It’s an extension of your business’ personality. Dynamic, easy-going, successful, creative, expensive, international, conservative - all can be accomplished with design and consideration of shape, typestyle and colour.

The logo, the business card, the look and feel of your business is the management of impressions. How your business appears to your market and even your competition is very important. You want to attract new business and be a serious player, competitive, appropriate and above all professional.

The pride you have in your new business will show. Make every impression a good one. Selling the products and services of a business you are proud of is always easier.

Question: What's involved in having a logo designed for my business?

Answer: Designing and developing a new business identity for your business brings a variety of skills into play.

The first is your business’ marketing plan which helps to determine the analysis necessary to provide the design criteria.

Second is the innovative process which considers all identity options and brings the creative process into focus.

The third step in business identity building is that of implementation, which includes production and final artwork.

The forth step is application, which includes printing; signage; advertising; and Internet. All have to be designed and coordinated.

The fifth step, which does not fall into the design process, is that of branding your new business identity. Now the work begins…to create market awareness and recognition for your new business identity.