Networking is one of the best ways to get yourself and your products or services known in your community. Even with the wonders of e-commerce, shaking someone’s hand and looking them in the eye works. As the saying goes, “business works when you network.”

That’s why the Chamber hosts a monthly mixer where people hobnob and mingle. There are often evening events at local businesses which can be good networking opportunities.

Here are some tips on how to maximize the time you spend at a mixer:

• Bring along plenty of business cards and have them ready to hand out, but keep a hand free for shaking someone else’s.
• Be willing to introduce colleagues to new acquaintances.
• Be knowledgeable about your offering, so prepare a short spiel about your business.
• Know the benefits of your business offering.
• Always wear a name badge! Have one done professionally with your name and company readable from a few feet away.
• Remember the name of the person you’ve just met; be a good listener.
• Keep your conversations short so you continue to meet new people.
• Note info on the back of others’ business cards that can help you market after the event. The goal: get an appointment to present your offering.
• Create opportunities for strategic alliances.

Finally, while you’re moving from person to person, make sure no finger food residue graces your teeth, tie, or blouse. Your new acquaintances will only remember the piece of broccoli, not you.

In short, ask for the business!