1. Local Business Newspaper

• Get interviewed
• Volunteer to write an article
• Create celebrity status

2. Be Seen Program

• Customer/client appreciation events, letters, cards, etc.

3. Business Development Strategy

• Contact with business, form strategic alliances
• Bundle products or services to create a value added offering

4. Get on the Spin

• Rollout marketing (have each contact generate referrals)
• Expand market reach by promoting within customer base
• Encourage Word-of-Mouth promotion

5. The 3M’s

• Meaningful - relevant to your business and target market
• Manageable - able to deal with and easily view the data
• Measurable - able to collect, document and assess the data

6. Customer Evaluation

• Have your customers complete an evaluation form
• Get great testimonials
• Evaluate strengths and weaknesses
• Ask for new leads to expand business clients and contacts

7. Database

• Complete a list of clients by location, project, type, etc.
• Target database marketing
• Keep clients informed through newsletters, personal notes and visits

8. Amplification

• Create as many ways as possible to keep your identity in front of your market
• Don’t whisper!
• Attention, Interest, Desire, Action

9. Service

• Friendly prompt service – more than your clients expect
• Handle complaints quickly – remember the customer is always right!

10. Awareness

• Make sure clients are aware of the full range of services that you provide and tell them often